Redefining Parenthood, One Design at a Time

KAOS is a female-founded, family-run business from Oslo, Norway, created with a clear mission: To Simplify Parenthood. Sustainably.

Our Story

Sisters-in-law Mette Bordal Hansen and Gineline Kalleberg became moms at the same time and quickly realized that the baby gear industry was missing the mark. The market was flooded with overpriced products that lacked longevity, thoughtful design, and sustainability. Frustrated but inspired, they set out to create a better alternative—not just for themselves, but for families worldwide.

Driven by a vision for a brighter future, they launched KAOS in 2015 to set a new standard in baby gear: one rooted in timeless design, exceptional quality, and environmental responsibility.

Today, KAOS isn’t just a brand. It’s a movement of parents, dreamers, and problem-solvers working together for the good of tomorrow.

Our mission

At KAOS, we design purposeful, innovative solutions that address the challenges of modern parenting while prioritizing sustainability. Every product we create blends functionality, style, and environmental responsibility, empowering families to live more consciously. Simplifying Parenthood. Sustainably.

An Entrepreneurial spirit

As we began this journey, we had no industry background, big budgets, or roadmap—just a relentless determination to solve problems and make life better for families like ours. We learned everything the hard way. Every obstacle became a lesson. Every challenge fueled our drive.

At KAOS, progress is powered by one essential ingredient: the entrepreneurial spirit. It’s not just about bold ideas—it’s about taking action, finding solutions, and seeing opportunity in every hurdle. For us, success is not just creating great products; it’s cultivating a mindset that turns challenges into stepping stones.

Join the movement and register with our community today.