KAOS Brand Manifesto

The world doesn’t need another baby brand—or more throwaway products that fail to deliver.

Too often, baby essentials are treated as disposable: designed for short-term convenience, not lasting value. We buy too much, use too little, and toss the rest—cluttering homes, filling landfills, and costing the planet far too much.

At KAOS, we refuse to follow that path.

We don’t design for trends. We design for families who deserve better.
When something isn’t perfect, we improve it.
When something breaks, we repair it.
When something fades, we reimagine it.

Our products are built to stand the test of time—in both craftsmanship and design. Progress isn’t about endless collections or fleeting fads. It’s about creating smarter, simpler, and more sustainable solutions that truly make a difference.

We believe in simplicity that makes life easier, sustainability that makes life better, and style that makes life more fun. 

KAOS is here to raise the standard.

All the best,

Gineline & Mette
The KAOS Founders